Planning an End-of-Year Mailing? What nonprofits need to know before sealing the envelope

For many nonprofit organizations, the last few weeks of the year signals the race for the final appeal. Reminding donor-prospects of the December 31st cutoff date, the last ‘ask’ of the year, the urge to consider a pledge or establish a lasting legacy.

Nonprofit communications to reach donorsNonprofit organizations oftentimes rely on traditional ‘snail-mail’ to communicate their message as the appeal letter is accompanied by a return envelope and perhaps, a marketing piece. Some organizations solicit to their entire database, leading to a mass mailing of the hundreds or thousands. This equates to time and quite a bit of money earmarked for a successful campaign. But before you round up the staff for a Saturday envelope-stuffing session, consider if your nonprofit truly qualifies for nonprofit postage pricing.

According to the requirements as listed on the USPS.gov site: 

Organizations that typically are eligible for Postal Service nonprofit privileges include:
  • Agricultural
  • Educational
  • Fraternal
  • Labor
  • Philanthropic
  • Religious
  • Scientific
  • Veterans
  • Some political committees

Individuals are NOT eligible for nonprofit prices; also, not every organization is eligible, even though you may think it qualifies based on the list above. For example, business leagues, chambers of commerce, social and hobby clubs, and certain political organizations usually are NOT eligible.

Your organization may apply for and receive nonprofit authorization, but you’re not quite finished — there are restrictions as to what may be mailed at those prices. For instance, there are restrictions on the amount and kind of advertising you can do. It’s always best to check with your local Business Mail Entry Unit staff before you design and print your mailpiece.

In addition to your local Business Mail Entry Unit, Publication 417, Nonprofit USPS Marketing Mail Eligibility provides complete information about nonprofit eligibility, including the types of materials that may be mailed at the Nonprofit prices and instructions for applying for nonprofit mailing privileges

  1. How to apply for permission to use nonprofit prices?
  2. Calculate your nonprofit postage
  3. How to prepare a nonprofit mailing

If you have questions about your nonprofit mailing, marketing for nonprofit organizations, or ways your nonprofit can leverage its brand in the marketplace to donors, donor-prospects, or grantmakers, contact us. We’re happy to help and ready to start the conversation.

Free Nonprofit Ebook CTA (1)

Is Your Board Fiscally Fit? Free Ebook to help you avoid theft in your nonprofit

Sure, you have a robust and well-respected Board of Directors, many of whom are industry influencers, pillars of the community, and rich with a connected network to help advance your organization. But while many board members serve graciously, lending time and talent without hesitation, some do not realize that despite not holding the title of “board treasurer”, they too are responsible for the organization’s financial position.

While not every board member need be a financial analyst, each must be engaged in the organization’s financial processes and be confident and comfortable to review financial information and to ask questions.

According to the Ohio Attorney General’s Office report on nonprofit fraud, theft happens in large and small organizations, and often it involves individuals who are widely respected and valued within the organization, the report says. Often there is no rational explanation, other than perhaps greed, according to the report.

What can you do to avoid theft in your nonprofit? We’re pleased to share with you this free Ebook published by the Ohio Attorney General’s office and encourage you to contact Moda Communications to schedule our newest workshop “Effective Board Communications” for you and your Board of Directors.

Download the free Ebook Avoiding Theft in Your Nonprofit

Join Us: Build a Brand that Builds Your Business

Do customers recognize your nonprofit brand as different from others?

Do you know how to position your nonprofit as a well-respected and sought-after brand?

two men and two women standing on green grass

Join us for a two-hour Master Class to learn how your brand can help position your organization to become recognized and respected while generating prospects that lead to growth.

Join Moda Communications and visual identity expert Barry Edwards, CEO of Edwards Communications on Wednesday, November 7th beginning at 8:30am for a two-hour Master Class to learn how your brand can help position your organization to become recognized and respected while generating donor-prospects that lead to funding and engagement.

In this session, you’ll learn about:

Building your Brand

  • Identify common branding problems that keep donors, funders, and prospects away
  • Establish a brand identity that people will recognize and respect

Managing your Brand

  • Learn the importance of brand reputation and online reviews
  • Uncover the 3 ways your employees can tarnish your brand

Leveraging your Brand

  • Discover how to be the organization people want to do associate with
  • Learn how SEO and branding help search engines like Google prioritize branded listings in organic search results that drive interest to your website

WHO SHOULD ATTEND?

  • Nonprofit Executive Directors, Development Directors and Communications Officers
  • Business owners and managers
  • Professional service executives  (Physicians, Attorneys, Dentists, Therapists, Social Workers/Counselors, Realtors, Insurance Agents, CPAs)
  • Marketing professionals (managers, directors, vice presidents)

A well-thought-out brand and branding campaign can help position your business and provide favorable returns in online traffic, improve product or service sales, and create high visibility for your company.

Date: Wednesday, Nov 7th

Time:
8:30 am      check-in
8:45 am      session begins
10:30 am    session concludes

Location: Panera Bread • Meeting Room
6130 Kruse Dr, Solon, OH 44139

Hurry! Seating is limited (25 maximum)
$30 per person  |  Continental breakfast included


Plus, following this session, all attendees will receive the 2018 Business Branding Checklist that will help position your business for growth and industry recognition!


Cancellation Policy
Sessions are non-refundable but may be transferred no less than 3 days from the event. Please email Barry@edwardscom.net to transfer your reservation.